Custom watch: why configuring your own changes everything

There are watches you buy. And watches you truly choose.

A production-line watch leaves a factory in the thousands. It is identical to hundreds of others being worn at this very moment. A custom-configured watch is unique to you.

At A★Star, each customer assembles their watch from A to Z: case, strap, dial, hands. Four steps. A fixed price. A unique result.

Step 1 — The Constellation case

In 316L stainless steel, available in silver, black PVD, rose gold, yellow gold, and two-tone versions with contrasting bezel.

Step 2 — The strap

Jubilee, Oyster, leather or rubber. Solid color or two-tone. Seven to eight colors depending on the model.

Step 3 — The starry dial

A glittery dial that sparkles differently depending on the light and angle. Pure, Arabic or Modern Collection.

Step 4 — The hands

Lightning, Starburst, Star, Arrow or Moon — in several colors.

Once your configuration is validated, your watch is hand-assembled in France, tested with a timegrapher, checked for 5 ATM water resistance, and inspected for 48 hours before shipment.

Fixed price: 190€ — whatever your configuration.

A★Star — Born in the dark. Made to shine.

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