Custom watch: why configuring your own changes everything
There are watches you buy. And watches you truly choose.
A watch bought in a store comes from a factory where thousands are produced. It is beautiful, functional — and identical to hundreds of others being worn right now. A custom-configured watch, on the other hand, looks like no one else's.
At A★Star, we have built a configurator so that every customer can assemble their watch from A to Z, without compromise, for a fixed and transparent price.
Why configure your own watch instead of buying a pre-made one?
Because a watch is worn for years. It accompanies you through important moments, outfits, and everyday life. It might as well truly be yours.
Configuring your watch means deciding on the case — its color, finish, and character. It means choosing the bracelet that suits your lifestyle, the dial that speaks to you, and the hands that complete the look. Every combination is different. Every result is unique.
How does the A★Star configurator work?
Four steps, a few minutes, one unique watch.
Step 1 — The Constellation Case The 316L stainless steel Constellation case is available in several finishes: silver, black PVD, rose gold, yellow gold, and two-tone versions with a contrasting bezel. It is the structure of your watch — solid, durable, and built to last.
Step 2 — The Bracelet Jubilee, Oyster, crocodile leather, or rubber — each with its own colors. The metal bracelets are available in solid and two-tone colors. The leather bracelets come in seven shades. The rubber bracelets come in eight colors, including some unexpected ones. Your bracelet changes the entire look of the watch.
Step 3 — The Star Dial This is the A★Star signature. A star dial that sparkles differently depending on the light and angle. The Pure collection for a minimalist look, Arabic for Oriental elegance, and Modern for contemporary readability. Each dial is a window into a night sky.
Step 4 — The Hands The final detail, but no less important. Éclair, Starburst, Star, Arrow, Moon — in several colors. The hands define the final character of your watch.
What Happens Next
Once your configuration is confirmed, our team assembles your watch by hand in France. Every movement is tested on a timegrapher. Every case undergoes a 5 ATM water resistance test. Every watch runs for 48 hours before shipping. No exceptions.
Fixed price: €340 — regardless of your configuration.
